Friday, October 5, 2007

7 Ad Copy Writing Tips?!

Writing effective ad copy that converts into sales can be difficult but it is not impossible, even for beginners. With practice and by following the simple guidelines discussed in this article you will be able to write ad copy that sells.

1. The most important part of an effective ad is of course the headline. The headline should be compelling and grab the audiences’ attention, remember you only have a few seconds to accomplish this. Effective headlines typically emphasize a problem and point to the solution, or benefit, to that problem. “Is your Marketing Campaign Bleeding You Dry? Get on Track with Adwords Killer and Stop the Hemorrhaging Right Now,” is an example of a good headline. Take the time to come up with a good headline, chances are you will spend more time on this one to two sentence phrase than your whole ad put together.

2. Once you have developed your headline it is time to tackle the ad copy itself. When writing your ad copy focus on the benefits of your product or service not the features. Most people want to know, “what is in it for me?” Provide your audience with compelling copy that keeps them glued to your page to read more. The best way to do this is to research you target audience and understand and know what they need. Doing this will allow you to write your ad copy around their needs instead of what you think their needs might be. A good place to find questions that people are looking for answers too are in forums. Go to niche forums that have to do with your product or service and see what people are saying and wanting.

3. When writing your ad copy make sure it flows smoothly from one point to the next. The best way to accomplish this is to use short to the point sentences that are free from errors. Run your copy through a spell check program and have others read it before you publish it on your website. You may be surprised how many errors are found or instances where you did not complete the thought.

4. Avoid writing a bunch of hype to sell your product or service. Focus on the benefits.

5. When writing use words that show how they will benefit. Talk directly to your target audience by using the words “you” and “your”. Do your best to remove skepticism, you know the old saying that “if it is too good to be true than it probably is.” Don’t make your product out to be more than it is. If you do your audience will shy away or you will have a high return rate when they find out the truth.

6. A great way to close the deal is to add a free bonus with the purchase. You can find all sorts of freebies on the Internet that you can offer your audience. Put together an informational product on “how to” or provide some free software. There are thousands of free books that you can give away as well.

7. Finally nothing makes a person feel better than knowing that if they are not satisfied with the product they can return it and get a complete refund. Writing effective ad copy that sells takes time and practice. If you incorporate these techniques into your copy you will be well on your way to accomplishing your goals.

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