Search engines and link building

All search engines are on a quest to bring any user the most relevant search results possible so that the user will continue to visit them any time they are looking for something on the Internet. The search engine spiders, or bots, crawl the written content on web pages that are in their index of sites to find what they consider relevant material. You can write your content implementing keywords so that the bots know the theme of your site. This is called content optimisation (or optimization in America).



A fundamental part of search engine optimization (or optimisation in the U.K.) is, to simplify it, equivalent to a popularity contest. Cast your mind back to being at school. If you had a fantastic knowledge of football and was also good at the sport, the school's leading football player would, more than likely, become your friend. sign up




The ensuing domino effect would be all the other footballers would recognise you too. You would become popular in football circles and would be instantly recognisable by this group of people merely walking down through the school halls. The same goes for the music crowd, chess club, etcetera, etcetera. Link building can also be compared to social networking in the 'real world'.



This, in its simplest form is how link building works. Becoming friends with web site owners in your chosen field and having them place backward links from their site to yours increases your popularity on the web, thus raising your company or business website profile within search engine listings.

Promote Your Photography Sites

The best method of getting your photography Website noticed - using photography directories.

You may have spent a great deal of time and money creating the perfect Website - your photography images may be superb, but if people cannot find your site your images and talent along with your business may become a white elephant.

Promoting your Website is not that difficult but will take up some of your precious time. My advice for you is to set out a few hours per week for this.

If your Website is new the chances are that Google, Yahoo or any search engine won’t index your site for a few months. And it may even take several months before they place it to appear when someone types in a search phrase that suits your site. So you need to give your photographs and business a reasonable chance of getting paying customers.

When a search engine index’s your Website it looks to see how many links point to your site. The more links you can create the better your site will rank, but only if they are the right kind of links. Don’t spend hours and hours online getting thousands of standard ordinary links. Get links that relate to your site. Get links from other photography sites.

Photography Directories are a great way of creating free advertisement for your site and also a great way of getting valuable links to your site that search engines will recognise.

Before you submit your Website to directories, research the correct keywords that best describe your site. If your photography site is Landscaped based you need to optimise your site correctly for the keywords Landscape photography.

Once you are happy with which keywords best describe your site start submitting your site to Photography Directories. Most photography directories require a return link so you should create a links page for this alone.

When you are submitting your website you need to use the correct keywords that best describe your site in the link title to your site. The link title will be the title on the submission form. You will also need to create a good definitive description for your site. This should be no more than twenty-five words and should start with the keywords that best describe your site. This is what people will read - this is where you sell your site - a good description will enable potential customers to enter your site.

Once you have completed the form click submit and move on to the next directory. There are many good photography directories online - some specialised in certain areas of photography, more cover all areas of photography. Once you fill out the submission form correctly you will start to see the rewards.

Some directories will charge you when creating a listing; my advice is to research such websites before you part with your hard earned cash. Stay away from link farms and link companies that offer you thousands of links - these sites don’t rank well with search engines and may harm your site in the long run.

While photography directories are just one way of promoting your site; they are the easiest and quickest way to get started. Creating good quality inbound links to your site will help you achieve excellent search engine ranking for your site resulting in more and more traffic entering your photography site.

Mapping the World Wide Web with Bid Web Directories

The Internet does not remain static and mundane. It has to have new offers and progressive updates otherwise the web users will get bored knowing there are no new things to look forward to in the World Wide Web. But the truth lies where steadfast at every clicking of the mouse. New things are always being cooked up in the internet realm, in fact, a new system of websites indexing has become a popular piece of conversation among those who are connected through the internet link and for those who are making great fortune through the endless sources of making money online like webmaster do. This new concept is called bid web directory.

This recent update in the indexing of websites has made internet surfing for leisure and information a lot easier and thus life in the web less tedious in general. The bidding web directory follows one simple rule and that is to list all the websites into categories and the related sub-categories for the sole purpose of making the website search basically easy and simple. Through this new concept, all the websites are linked comprehensively making the World Wide Web closer and broader. This is an ambitious deviation from the typical search engine system the internet has introduced first to enormous web users where the web pages are all displayed and presented according to keywords only. Although this old fashioned way has literally helped the web users with the information search, the bid directory idea will save the web users from delay. The web users will not be hassled with clicking a link and opening the website only to discover that the website does not complete all the needed information.

The categorization of the websites with the bidding directory will introduce the web users with the corresponding webpage description first so that he is aware of what the website offers in a nut shell. Being saved from this simple delay means surfing time at optimum speed and the information gathering is at the right pacing, significantly. Now that is what one will call web navigation at its finest. The web directory generally enhances the surfing time and the surfing quality as well. This optimum search facility, more over is readily accessible in the web directory.

In a time where the Internet has become ultimately accessible to everyone, parents are in great concern about the kind of websites are listed in the web directory knowing how some crap sites can influence their children. That situation is typical with the search engine system where the web sites are jammed up and are indexed just like that. And following the truth that this free, the entrance becomes easier all the more. The discretion as to what will be found in the web directory will just fall into the web users. But with new concept offered by the bid web directory, the websites must pay some rough amount to maintain their ranking in the web lists as a toll for the indexing and the chance to be connected with other featured links. This amount of bid ranking fee means that only the best of the best web sites are included in the directory and that simply means that crap sites and similar bogus links are discriminated away from the web users, our children in particular. After all, crap sites and bogus links webmasters will not pay some rough dough for the bid only to mislead the web users.

Moreover, those who are earning a fortune through the websites and information providers are also in favor of the new concept. The directory will normally display the top ten ranking websites which means these are the ten websites that will most likely receive frequent visits being recommended by the directory through the page rank. Web masters can participate in the arrangement of the web lists ranking. While the directory can start the bid with practically the lowest amount, the webmasters have the option as to how much are they willing to bid for the position. The number one rank goes to the highest bidder and follows the deductive hierarchy. Similar to the typical bidding rules, somebody can outbid your position and rob it away from you. But the good side of the web directory idea is that you can rebid once more and perhaps compensate and regain your post.

Free Membership at WeTrust.org Safe Search and Directory

WeTrust.org is offering free membership for one year to websites with secure shopping facilities.

WeTrust.org is a safe shopping search and directory for websites that have secure shopping facilities. WeTrust.org is a growing and major force in secure search for safe buying and shopping worldwide. WeTrust.org is based in the United Kingdom and is part of the WeTrust Internet Research Group.

A key reason preventing some visitors from purchasing goods online is not recognising the security features used by sites or not trusting them. By having the WeTrust logo you can enable customers who are visiting your website for the first time to feel sufficiently confident to make a purchase.

Membership of WeTrust provides the following key advantages for web-based businesses:

- Increased customer confidence and trust in their sites
- Increased sales
- Increased website popularity
- Exact search of products for the website
- Additionally, web owners will benefit from the WeTrust logo and live electronic certificate provided by the WeTrust.org website. To be approved as a member of WeTrust.org your site must have secure shopping facilities, a digital certificate (such as Thawte, Geotrust, etc). So, your site must satisfy the following conditions:
1. Your site must have a secure server with valid digital certificate so it can encrypt all customer personal information, including credit card information.
2. Visitors should be able to see “https” at the start of the address bar on their browser when completing your order form page. The "s" in “https” stands for secure.

Early joining is recommended to ensure the maximum exposure of your website. You can join by going to the home page of WeTrust.org and then clicking on add site . The membership is free for the first year . Wetrust.org is delivering a high quality directory and search. Your membership will start as soon as your website has been approved. Your site will automatically be added to the WeTrust search.

As a member you will receive logos of different sizes, which you need to add to your web home page. Once visitors to your website hover their mouse on the WeTrust logo WeTrust logo on your web home page, your WeTrust membership certificate will appear.

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Link Building Using Web Directories and Social Bookmarking

What is a web directory? A web directory is a collection of links broken down into relevant categories. Think Yahoo and their directory, or the Open Directory Project and even the Google Directory.

At its most basic level, a web directory is a collection of bookmarks made available to the public. In other cases, like Yahoo, it is a professional resource for people actively looking for information.
To get listed in such a directory, you can either get listed for free, which might take a while, or in many cases, pay a one-time fee to have your website reviewed and entered in the directory.

One major exception is Yahoo, which charges a recurring fee for its commercial listings. This is what you don't want, if possible you want to do this for free and you want to do it quickly.

There are two main benefits of being listed in a web directory, increased link-popularity due to a one-way link from a highly respected resource and increased traffic due to being listed in a directory that is searched by many people every day.

In reality though, these benefits are directly related to how popular the directory is itself, and how much money you have paid for your listing. Of course, if the link is for free, there is nothing to worry about.

There are thousands of free website directories on the internet and these are the ones we are going to concentrate on. Directory listings are also used as traffic building opportunities. How this works is that many directories are searchable for their visitors, so that users can look for information. In theory this is great, you can get lifetime traffic for free or just a nominal payment, but you should not expect a sudden deluge of traffic from just one directory listing.

Most directories, apart from the top twenty or so, are usually used for link building and not pure searching. This means that while people may use GoGuides or Yahoo for regular searches, you should expect that the smaller directories are mainly for link popularity.

We will forget about the large directories and concentrate on the small free directories unless you choose to pay for your submissions, I wouldn't advise it at this moment in time, I personally do not pay, and have experienced great success in creating links purely from the free versions.

Many directories offer listings based on an alphabetical order, or a first-come, first-served basis. In both cases, your website has quite a big chance of being lost out in the noise, but that doesn't alter the fact that your link is present and as such will help in your overall search engine ranking.

Because directory search algorithms differ greatly. Some directories, like JoeAnt, base their search on keyword relevancy, which makes it more of an exercise of loading your directory listing with keywords rather than making a good website, whilst others take a more editorial approach by factoring in editor ratings. And still, many directories display sponsored listings first, reinforcing what we already know that mostly, it's your advertising budget that talks, and not necessarily the quality of your website.

In some cases, though very rarely these days, directory inclusions can be rejected due to the poor quality of a website. Maybe the editor considered that your website was not useful enough, meaning it had little or no useful original content. Occasionally there may be moral issues governing your rejection, even though editors are urged to abide by directory guidelines and not personal beliefs. If rejected, you will almost always receive feedback, although you may have to ask for it, on how to improve your website.

In earlier days, quality was a big issue. Today, it is still a major concern for top directories like Yahoo, but this is more to separate the truly atrocious from the rest rather than to separate the best from the rest.

A directory listing is, in most cases, useful only for the link popularity which in turn can greatly increase your search engine placement. In such scenarios, if you can find better deals on authority sites in your niche, then you should go for them. However the directory listings we are concentrating on are free to submit to, and along with added links to your business, can also bring you reasonable traffic.

As always, remember that directory listings form a small part of your overall online marketing strategy. If you don't have the budget for a Yahoo listing, don't worry, focus on submitting your website to the free directories out there, and come back to it when you can afford it. Directory listings are important, in helping you to squeeze every possible drop of search engine placement out of your links and your website.

The only way to get the most from submitting to Web Directories is to make each submission keyword/phrase orientated. Target each of your keywords in turn, obviously starting with the most important and submit at the very least on a weekly basis. This will build links into your business for your chosen keywords and so increase your ranking for those particular keywords. Never submit just a general description, your submission must always be keyword focused.

Actually submitting to web directories is really very easy although a little tedious and should be within the scope of even the newest of online marketers, but as with anything else, the best way to learn is just give it a try, if you have any difficulty, which i doubt, simply persevere until you get the desired results.

To locate the sites you need to submit to simply search web directories and the same for social bookmarking sites.

Social Bookmarking is another excellent method of getting increased back links and driving traffic to your business, Web promotion is all about getting links and driving traffic to your business, you can build as many websites as you wish, but without web promotion you will never earn a cent and be very lucky if you see even a trickle of traffic to your business.

With Social Bookmarking you can tap into an unlimited amount of laser targeted traffic and very high quality backlinks for free, but as with all web promotion it can be very time consuming and decidedly repetitious.

Social bookmarking sites are basically sites that categorize and store bookmark links, links that will lead the searcher to specific websites, very similar to web directories, and considering millions of people search these social bookmarking sites for information it would be foolish not to take full advantage of this excellent traffic generating method.

The idea behind social bookmarking is to post links back to your business from social bookmarking sites. As with article and web directory submissions you will gain the best results by keyword targeting your bookmarks. You need to specify your keywords, which in turn serves to categorize your bookmarks.

This allows others to search and even vote for your bookmark, as far as link and traffic generation, social bookmarking is in a league all of its own. Social bookmarking is quickly becoming the mainstay of online business promotion, and the results can be phenomenal.

So, what are the main benefits of social bookmarking for you and what effect can it have on your ability to earn a substantial living online?

More targeted traffic, since your bookmarks are categorized into different keywords (tags), you will get laser targeted traffic from people searching within a particular tag. They will click on your bookmark link and visit your site.

Higher search engine ranking, most of these social bookmarking sites have a very high page rank with the search engines, ranging from 5PR to 8PR. Therefore, search engine spiders visit these sites so often that your links will be crawled almost immediately.

Better page rank for your business, having high page rank social bookmarking sites linked to your site will improve your site's page rank. With a higher page rank, you can link to your new/existing sites and improve their ranking also. You can even, at a later date, monetize on it by selling links from your site.

But as I stated earlier, bookmarking and web directory submission is a tedious process if done manually.

In order to bookmark your sites, you need to manually create your accounts at social bookmarking sites. Creation of accounts doesn't take much time because you only need one account. The problem lies in bookmarking your pages. You have to manually login to your account at each of these social bookmarking sites and add your page's url, keywords and descriptions.

Considering that you will want to be social bookmarking your business on a daily basis, and along with all the other business promotion you will be carrying out to push your website to #1, you really need to automate the process.

Choose your submission software carefully, you need it to be able to log in and create your accounts and submit your links and tags, and even provide you with a report at the end of the submission. Also ensure the software is updated on a monthly basis so you can be sure that unlike some submission software, you are not trying to submit your links to non-existent or defunct sites, and with something as important as your future at stake, you need to be sure that any software you use to help with your business promotion is bang up to date and performing exactly as it should.

That about covers the basics of directory submissions and social bookmarking, as with any promotional system it's all down to how often you use it and to what extent you understand the workings of the software and the reasons for employing such methods, and as such I could go on all day about certain subjects. but in this instance I can only offer you a brief description of how to use recommended applications, you must take the time to familiarize yourself with all the tools needed for effective marketing and use them as best suits your own business.

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