North American publishers: Participate in AdSense email Interview Get $50

Adsense recently started conducting email interviews. Interviews are currently available only to publishers located in North America, but we're aiming to expand this program to other countries in the future.

If you're located in North America, you can sign up for a chance to participate in an email interview and openly discuss your opinions about AdSense with a market researcher. Participants will receive a $50 AdWords credit for their time.

https://spreadsheets.google.com/viewform?formkey=dFZaVXNaYkdHUjkxQnNYOGZQQkRmWFE6MA

Now offering AdSense in Google Sites

As an AdSense publisher, you manage and develop websites. Google Sitesis a free product that simplifies the process of creating secure groupwebsites, whether you're building a family website or a companyintranet. You can publish pages with the click of a button, edit webpages like documents, and add videos, presentations, and calendars toyour pages. Information is stored securely online, and you decide whocan edit or view the site. And now, with a recent integration, you canplace AdSense ads on Google Sites to earn money.

If you're new to Google Sites, we encourage you to take it for a testdrive today at http://www.google.com/sites/help/intl/en/overview.html. After you've built out your site and ensured that it complies withour program policies, follow the instructions athttp://www.google.com/support/sites/bin/answer.py?answer=150360 to addAdSense to your pages.

You'll have the option to place ads in the sidebar as well as the maincontent of each page, and you can choose the formats that work bestfor your site. If you're not sure where to start, we encourage you tocheck out our optimization tips at https://www.google.com/adsense/support/bin/static.py?page=tips.htmlto make sure you're maximizing your site's revenue.

For more information about getting started with Google Sites, watchthis
video:

Generate revenue from mobile applications-Inside Adsense

Google launched new beta launch of AdSense for mobile applications. You can generate revenue from mobile applications.Participants in the beta will be able to display text and image ads in their mobile applications to earn revenue. We've seen positive results in our trials, and we're excited to roll this out to new developers to continue supporting the growth of mobile applications.

You can visit our new microsite to learn more about AdSense for mobile applications, see our beta requirements, or sign up. If you're selected to participate in the beta, we'll be in touch with you shortly with next steps for getting started.


You can also learn more about the program by watching the video below, in which Howard Steinberg, Director of Business Development at Urbanspoon, describes how he tested AdSense for mobile applications:

Adsense-Default font size increased

As a follow-up to last week's launch of font size controls, we'd like to let you know that we've just increased the default font size for AdSense ad units. This change will affect your ad units if you haven't yet customized your font sizes, or if your ad units are set to 'AdSense default font size' -- you'll notice that the text in your ad units is now the equivalent of 'medium' instead of 'small'. We decided to make this change based on publisher feedback and our testing, which showed that this increased font size improved performance.

If you'd like to change the font size in your ad units, you can do so on an account-wide basis or by individual ad unit -- just follow the instructions listed in our Help Center. Again, we recommend testing these new font size options with your existing customizations to determine which combinations perform best on your pages.

Local currency reports for nine more countries-Adsense

Following our launch of Euro reporting for publishers in five European countries, we're happy to announce that local currency reports are now also available in Australia, Austria, Belgium, Finland, Greece, Portugal, South Africa, Switzerland, and the UK.

If you're located in one of these countries, you can now update your account to display earnings in your local currency. After you've updated your account, any earnings generated from advertisers paying in currencies other than your local currency will be converted daily. If you receive payments in your local currency, this means that there also won't be any additional conversions at the end of the month. However, you can still choose to receive payments in U.S. Dollars or change your payment method at any time.

Before enabling local currency reports in your account, we recommend downloading and saving copies of your past reports in U.S. Dollars for your records. You can then update your account by signing in to AdSense and clicking the link in the green prompt on your Reports Overview page. You'll be asked to review and agree to a new set of Terms and Conditions. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact your attorney.

We'll be requiring this change in the future, so we recommend updating your account to report earnings in your local currency soon. You can find answers to common FAQs associated with these new local currency reports in a recent Inside AdSense blog post -- all references to 'Euros' in the post now also apply to your local currency. In addition, detailed information about these new reports can be found in our Help Center.

Top ten myths about Google Analytics

All publishers can now integrate their AdSense accounts with Google Analytics. If you're not very familiar with Analytics yet, you might be interested in reading a recent post on the Analytics blog that addresses ten common myths about the product. For example, did you know that you can use Analytics to segment visitor data in real time, or that you can use the new Analytics API to tie your website data to your financials? Check out the post to learn more about these features and other ways you can use Analytics to better understand your site stats.


If you haven't yet linked your AdSense account with Analytics, follow these steps:


1.Sign in to AdSense.
2.Click the link that says "Integrate your AdSense account with Google Analytics" on your Reports Overview page.
3.Follow the onscreen instructions, and watch our video for additional guidance.

Image ads join link units-Adsense

If you use link units, you may have noticed a small addition to the page users see after clicking a link unit topic. We recently added an image ad to the bottom of each of these pages, after our testing showed revenue improvements for many publishers.

These image ads are contextually targeted, based on the link unit topic users clicked to reach the ads. If no image ads are available for the given topic, we'll only show the original text ads -- in other words, we won't show a PSA or insert a blank space in place of the image ad in this case. Advertisers can bid on these image ads on a cost-per-click (CPC) and cost-per-impression (CPM) basis, so you'll generate earnings for valid clicks and impressions. You can review the performance of image ads on your link unit pages by generating a link unit report on your Advanced Reports page.

If you aren't using link units on your pages, we encourage you to give them a try. They don't take up much space and can help add to your AdSense revenue -- learn more in our Help Center, or visit your AdSense Setup tab and select 'AdSense for content' to get started.

What the Display Ad Builder means for publishers

It is easier for advertisers to show display ads on the content network -- which benefits you, because it results in more budgets devoted to advertising on AdSense sites like yours. (As a reminder, "display ads" include all types of image-based ads, such as banners, rich media, and video ads.) In addition to recent launches such as DoubleClick Studio, third-party ad serving, and expandable rich media ads, we also launched the AdWords Display Ad Builder last October. This tool allows AdWords advertisers to create display ads using customizable templates and to target them to AdSense sites in a matter of minutes.


Since its launch, the Display Ad Builder has been extended to advertisers in over 100 countries and 40 languages. With over 90 customizable templates and thousands of active users of all sizes, the Display Ad Builder has quickly become what we believe is the largest platform for self-serve display ad creation on the web. Its usage varies from the largest digital agency, like Razorfish, to smaller advertisers like the Wilshire Grand Los Angeles. We'd like to take a few minutes to tell you more about the impact of this tool and how it can benefit you as a publisher:-

More advertisers creating display ads: In just six months, the Display Ad Builder has significantly increased the number of AdWords advertisers using image-based ads. Many of these advertisers were already advertising with text ads on Google.com and AdSense sites, but have now found the visual elements, interactivity, and animations of display ads to be effective at increasing clicks, conversions, and overall ROI.

Higher quality, more relevant display ads for your site: With simplified display ad creation now available to advertisers of all sizes and industries, the display ads that show on your site are likely to be even more relevant to your content and audience. For sites with niche content or with an advertiser base that would be less likely to have the budgets to invest in display ad creation, this is especially true. The templates that we offer also vary well beyond simple static banners, including interactive rich media templates that allow users to scroll between or roll over multiple product images, in addition to multiple templates with animated text and images.

Higher potential earnings: As the reach of ads created with Display Ad Builder grows, we've seen encouraging results -- ads created with the Display Ad Builder have average click-through rates that outperform industry averages. We believe that this is due to the combination of advanced contextual targeting on AdSense, combined with templates that encourage best practices in effective display ad creation. We've also heard from many advertisers that they're finding improved cost per conversion efficiencies with the tool, meaning that more of their marketing budgets can be effectively deployed online, on your sites.

http://mydzo.blogspot.com/search/label/ADSENSE

AdSense Optimization Webinar

Google Adsense next Optimization Webinar , where google group show you how to experiment with different formats and colors to improve the performance of your ads. Google group heard that you'd like us to hold our webinars at different times of the day, and we hope that this helps accommodate those of you who weren't able to attend our last optimization webinar. Remember, they only able to accommodate a maximum of 500 publishers, so please sign up soon.

Date: Thursday May 7, 2009
Time: 6:30 pm PDT (GMT -07:00)Registration: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=366085742

Adsense Program Policies Page

A+P+P+P
If you've checked the AdSense program policies page today, you've probably noticed that we've just made a few small updates. We'd like to take a moment to clarify what's been changed.

The first thing you might notice when you visit the program policies page is that we've revamped the look. Based on your feedback, we've reorganized the content and updated the layout to make it easier to read and navigate. We've highlighted some key information for each policy, and added expandable 'Learn more' sections that you can click for more detailed information. Also, we've grouped together policies that are specific to only AdSense for content or AdSense for search.

Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.>


Deceptive implementations: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.>

Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.>

Other Google products' policies: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn't permitted by the YouTube Terms of Service.

AdSense Orientation Webinar

If you're new to AdSense and would like help with getting started with your account, we're hosting a webinar this Friday evening just for you. In this webinar, we'll walk you through the basics of your account, show you how to start displaying ads, and also answer your questions via chat. Here are the details you'll need before registering:

Date: Friday, April 24, 2009Time: 6:30pm - 7:30pm PDT Register at https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573101592

A clarification on ad serving

Today I got mail from google group about( A clarification on ad serving).This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.

Along the same lines, we'd like to reassure you that this new URL hasn't changed the targeting of ads on sites. As a quick refresher, each ad that appears on your pages can be contextually targeted, placement-targeted, or soon, interest-based. With contextual targeting, ads are matched to your content based on keywords selected by advertisers, while with placement targeting, advertisers select specific ad placements where they'd like their ads to appear. And with our latest addition of interest-based advertising, advertisers will be able to reach users based on their interests or previous interactions with an advertiser's site.


All types of ads to compete for the ad space on your site, you'll increase the competition for your ad space to help ensure that you're maximizing your earnings potential. However, you can also continue to prevent specific ads from appearing by using your Competitive Ad Filter and the Ad Review Center.


Want to comment on this post? Visit http://dragonjambala.blogspot.com/

More Want To Know Adsense Tips!! Visit --Adsense

ADSPACE in April

Members of the Google AdSense team will be present at ADSPACE, and we're looking forward to meeting you. During the conference, you'll hear from our product management team, and our optimization specialists will be on-hand to answer questions and provide you with personalized tips.

If you register for a conference pass with our Google promotional code ADSPACED, you'll receive a 20% discount on the price. With the ADSPACE conference pass, you'll have access to all ADSPACE sessions and keynotes, an ADSPACE attendee lunch, and the ad:tech San Francisco Exhibit Hall. You can find additional information on the official site, including the complete conference schedule, who’s speaking, and who’s already signed up to exhibit.

action required for your AdSense account-Introducing interest-based advertising

Upcoming launch of interest-based advertising, which will require you to review and make any necessary changes to your site's privacy policies. You'll also see some new options on your Account Settings page.

Interest-based advertising will allow advertisers to show ads based on a user's previous interactions with them, such as visits to advertiser website and also to reach users based on their interests (e.g. "sports enthusiast"). To develop interest categories, we will recognize the types of web pages users visit throughout the Google content network. As an example, if they visit a number of sports pages, we will add them to the "sports enthusiast" interest category. To learn more about your associated account settings, please visit the AdSense Help Center at http://www.google.com/adsense/support/bin/topic.py?topic=20310.


As a result of this announcement, your privacy policy will now need to reflect the use of interest-based advertising. Please review the information at https://www.google.com/adsense/support/bin/answer.py?answer=100557 to ensure that your site's privacy policies are up-to-date, and make any necessary changes by April 8, 2009. Because publisher sites and laws vary across countries, we're unfortunately unable to suggest specific privacy policy language.

News Show Wizard From Adsense Publisher

Do you run a site that relates to people or topics often covered in the media? Or are you looking for additional ways to engage your users? If so, we'd like to introduce you to our recently released Google News–based element for webmasters and developers. This element will allow you to easily integrate headlines and previews from Google News into any page to supplement your content and help make it more dynamic. Whether your site's visitors are interested in business, entertainment or fashion, you control the types of stories in your personal news show. You can input keywords like "Obama" or broad topics like "world news" or "politics".

Adding this element to your site or blog is easy using our NewsShow wizard. You can select the size of the frame, the topics, and the number of articles you want to show, and we'll build the code for you. Or, for more customization, take a look at our documentation.

For more information, see our post on the AJAX Search API Blog. To get started now, head straight to our wizard to cut and paste your own NewsShow.

Introducing expandable ads on AdSense sites

Introduce to you expandable ads, a new type of ad that can appear on your pages. Expandable ads are rich media ads that can expand beyond the original size of the ad unit, following a user-initiated action. This creates more real estate for the ad, allowing for more interaction from interested users. For instance, expandable ads may stream a movie trailer, show video game clips, or display various views of an item for sale.



Expandable ads will be served as third-party ads and will be created by Google-certified rich media vendors for the top display advertisers in our network. And like other Google ads, you'll earn based on whether the expandable ads on your site are priced on a cost-per-click (CPC) or cost-per-impression (CPM) basis. Keep in mind that you'll generate earnings from CPC expandable ads when a user visits the advertiser's landing page, and not when a user simply clicks to expand the ad.



Expandable ads -


Ads will expand only after a user clicks and interacts with the ad. Mouseovers or rollovers won't trigger the ad, in order to prevent accidental expansions.
An expandable ad won't expand more than double its width or height.
Once expanded, the ad will appear as a layer over the page content so that your content will not be modified or shifted in any way.
The user may close the expanded panel at any time.
All expandable ads must comply with our standard AdWords image ad policies.



How can I show expandable ads on my site?


You're located in North America or Europe, with a website in Dutch, English, French, German, Italian, Portuguese, or Spanish
You've added the AdSense code directly into your site's source code
You've enabled image ads





Can I filter specific expandable ads shown on my site?

Yes - like the other ads on your pages, you can use your Competitive Ad Filter to block contextually-targeted expandable ads. Please note that for third-party ads, we recommend using the top level domain (e.g. 'example.com' instead of 'example.com/sample.html'). Additionally, you'll still be able to use your Ad Review Center to block specific placement-targeted expandable ads. In the Ad Review Center, expandable ads will be classified under the "Rich Media" ad format.

AdSense reports in Euros

International publishers is to view reports in currencies other than U.S. Dollars. That's why we're happy to announce that publishers located in France, Germany, Italy, the Netherlands, and Spain can now view AdSense reports in Euros.

If you're located in one of these five countries and make this update, we'll convert your earnings to Euros on a daily basis using the prevailing market rate from the previous day. With earnings converted daily, you'll avoid the risk of currency exchange fluctuations between USD and the Euro. You can still choose to receive payments in either Euros or U.S. Dollars and select from a range of payment methods as well.

To make the switch to local currency reports, you'll need to agree to a new set of Terms and Conditions. Here are the main changes involved:

The party that publishers are contracting with changes from Google Inc. to Google Ireland Limited.
Publishers are responsible for paying any local taxes in their jurisdiction. Google will only issue VAT refunds to publishers with an address in Ireland.
The governing law changes from California law to either English or local law.

You can view the full text of these new Terms and Conditions by logging in to your account and looking for the green prompt, "See your daily earnings reported in Euro amounts!" on your Reports Overview page. Unfortunately, we're not able to interpret the meaning of changes in our legal documents for publishers -- if you have questions or need legal advice on interpreting the new Terms, please don't hesitate to contact an attorney.

Before agreeing to the new Terms, we also recommend that you download and save copies of your past reports in U.S. Dollars for your records. Once you update your account, you'll be able to view current and historical reports only in Euros. However, you'll still be able to view your prior payment history of U.S. Dollar earnings.

Get Goghing on with AdSense for search

Few months ago, a number of AdSense for search optimization tips with you. Here's the story of one AdSense publisher who recently tried some of these techniques and saw substantial results after making a few small changes.

VanGoghGallery.com is an art resource site that provides information about the life and work of Vincent van Gogh. Site owner Greg Alexander runs the Van Gogh Gallery to educate and share information about the artist, and has also used the site to explore new Internet marketing techniques. Greg joined AdSense in 2007, and although he didn't know much about the program at first, he found it "a great opportunity to generate some revenue without spending the effort to sell ads." He also tried other ad providers, "but none of them yielded the results that AdSense did. In addition, AdSense was the only one that provided relevant ads for our visitors."

To help users navigate through the many pages of the Van Gogh Gallery, Greg added an AdSense for search box to the right column of his pages. By enabling SiteSearch and displaying search results on his own pages, he was able to help users find what they were looking for while staying on his site.

As an optimization experiment, Greg recently moved his search box to the center column of his pages and extended it to twice its original width.

In addition, Greg made slight changes to the search results pages -- he removed the borders from the ads and search results, and added a new search box to the search results pages. According to Greg, "altogether, these changes took less than 15 minutes to do."After making these updates, Greg noticed a dramatic and immediate increase in the usage of search on the Van Gogh Gallery. He found that "the number of queries performed each day increased 8 to 10 times, and search ad clicks and revenues increased even more." His search earnings quickly grew from less than a dollar a day to double digits since his optimization test. "Now we frequently receive more search ad clicks than our total number of searches pre-optimization," says Greg. "I'm still amazed at how simple changes can have such an incredible impact."

Greg has started using the earnings from his AdSearch optimization efforts to build and host additional websites about other artists. "Ultimately," Greg says,"we hope to use the earnings to fund research trips to Europe to see the works of the masters and expand the quality of information we offer visitors to our sites."

Adsense launched a brand new English Help Forum to make it easier for publishers to ask questions and share advice. Now, we're happy to announce that this Help Forum platform is available for publishers in seven additional languages: French, German, Italian, Polish, Portuguese, Spanish, and Russian. To start posting on these forums, sign in with your Google Account.


If you're using the new platform for the first time, some of the new features you'll notice include the ability to vote on a best response to each question, receive answers to your posted questions by email, and subscribe via RSS feed. We've also introduced more community-building aspects to the forum, such as a customizable profile page and a rating system that rewards you for your contributions. Finally, we've integrated a CSE search box on each page, which will allow you to find answers to your questions across the Forum, Help Center, and the blog.

Our Help Forums are also available on Google Groups in Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Dutch, Hebrew, Japanese, Korean, Slovak, and Turkish -- we'll be sure to let you know when we're able to migrate these languages to our new platform.

Payments by Western Union now available in Indonesia-Adsense

If you're located in Indonesia, you can now sign up to receive your AdSense payments in cash using the worldwide Western Union money transfer service. This payment method is quick, easy, and free -- that means no more waiting for checks to arrive in the mail or to clear at the bank.

A few things to keep in mind that:
Payments follow our normal payment schedule and will be available for pickup at your local Western Union agent the day after they are issued.

You'll need to present a government-issued ID that matches your AdSense payee name when picking up your payment. If you need to update or correct the payee name listed in your account, please follow the instructions listed in our Help Center.

Payments must be picked up within 35 days of issue or they'll expire. If this happens, a payment hold will be placed on your AdSense account and the payment will be credited back to your account.

Payments will be made in US dollars, but depending on your local Western Union agent, they may be picked up in your local currency.

Follow these instructions if you're interested in signing up for payments by Western Union. You can also find useful information in our Help Center about exchange rates and other countries where this payment method is available. We hope you enjoy using this new payment option in Indonesia!