Adsense Program Policies Page

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If you've checked the AdSense program policies page today, you've probably noticed that we've just made a few small updates. We'd like to take a moment to clarify what's been changed.

The first thing you might notice when you visit the program policies page is that we've revamped the look. Based on your feedback, we've reorganized the content and updated the layout to make it easier to read and navigate. We've highlighted some key information for each policy, and added expandable 'Learn more' sections that you can click for more detailed information. Also, we've grouped together policies that are specific to only AdSense for content or AdSense for search.

Google brand violations: This policy has always existed in our Terms and Conditions, but we've now brought it directly to the 'Ad Placement' section of the program policies page so that it's easier to find. According to this policy, we don't allow ads or search boxes to be placed on pages which misuse Google logos, trademarks, or other brand features in the page content or URL, and which could mislead users into thinking the page is associated with Google.>


Deceptive implementations: We've clarified this policy a bit in the 'Encouraging Clicks' section of the program policies - ads may not be formatted in a way that makes them indistinguishable from other content on the page where they appear.>

Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails.>

Other Google products' policies: With this new policy, publishers aren't permitted to place ads, search boxes, or search results on, within, or alongside other Google products in a way that violates the policies of that other product or service. For instance, this would include placing ads on sites which allow users to download YouTube videos, which isn't permitted by the YouTube Terms of Service.

AdSense Orientation Webinar

If you're new to AdSense and would like help with getting started with your account, we're hosting a webinar this Friday evening just for you. In this webinar, we'll walk you through the basics of your account, show you how to start displaying ads, and also answer your questions via chat. Here are the details you'll need before registering:

Date: Friday, April 24, 2009Time: 6:30pm - 7:30pm PDT Register at https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=573101592

A clarification on ad serving

Today I got mail from google group about( A clarification on ad serving).This change in the URL where the ads are served from is due to the DoubleClick ad serving cookie that we launched on the Google content network last year. Since this cookie is on the doubleclick.net domain, we've had to update our URLs to point to doubleclick.net, as well as to give you the associated benefits such as frequency capping and improved attribution.

However, this is only an infrastructure change -- there haven't been any changes to the ads themselves. The ads you see are still coming from AdWords advertisers or third-party advertisers, just as they were before, and it's not the case that you're now receiving 'DoubleClick ads' instead of 'Google ads'.

Along the same lines, we'd like to reassure you that this new URL hasn't changed the targeting of ads on sites. As a quick refresher, each ad that appears on your pages can be contextually targeted, placement-targeted, or soon, interest-based. With contextual targeting, ads are matched to your content based on keywords selected by advertisers, while with placement targeting, advertisers select specific ad placements where they'd like their ads to appear. And with our latest addition of interest-based advertising, advertisers will be able to reach users based on their interests or previous interactions with an advertiser's site.


All types of ads to compete for the ad space on your site, you'll increase the competition for your ad space to help ensure that you're maximizing your earnings potential. However, you can also continue to prevent specific ads from appearing by using your Competitive Ad Filter and the Ad Review Center.


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