Turkeys, thanks, and taxes

This Thanksgiving weekend, we'd like to take a moment to ask our U.S.-based publishers to spend a little post-turkey time (when you're not watching football or taking advantage of those Black Friday bargains) to review your AdSense tax information.

Tax season is just around the corner and we want to make sure that we give the IRS the most accurate information. So please pay a quick visit to your AdSense account, and double-check your payee name -- that's the name that we send payments to --and the tax information you've provided, especially your Social Security or Employer Identification Number.

Does the info in your account correspond exactly to the info in your tax documents? If not, you may want to consider updating your payee name so that everything matches up.You can resubmit your tax information by logging in and following the steps in our Help Center. Keep in mind that we'll be sending out tax forms to publishers who qualify during the month of January.Posted by Elizabeth Ferdon - AdSense Publisher Support

Optimization for Profit for blogger

Examine a regular link. A link is nothing more than a piece of text. It is what appears in your address bar at the top of the browser you are using right now or you can visit www.atoz-about-rss.com. It can also be an image that links to your blog but, for our example, we are using text.

Some of the factors that matter most are:

1) the website location which the link takes you to.

2) The actual text of the link. What does the link tell the Search Engines?

3) The PageRank of the page on which the link takes a Search Engine to.

For learning purposes you need to understand this information.

You naturally want the link to take the Search Engines to your blog but to which page of your blog? Do you want to link to an individual post or to your blog home page?

Since your blog should be a constantly updated website, it is always wise to point to your main page instead of individual posts because individual posts tend to be very time-sensitive.

One of my blogs, on News and Commentary, is a good example of this. Usually posts are outdated within hours or days of posting. The Search Engines will still list some of your posts based on the keywords. Remember Part 2 of this series? If you have not read the earlier parts of this series, click the link in the Author Box below.

Remember this: Page Rank is only a side effect of our real goal which is to get people onto your blog. People do not search according to Page Rank they search with keywords they type into the search box. If your keywords are poorly thought out you will not rank at all.

Your new blog will start out with no PageRank at all. Once the search engine robots find your blog, through links on other sites, or through articles you post in Article Directories (see Part 4 of this series), your blog will start gaining PageRank . Then, depending on the PageRank (keywords) of the referring page, your blog PageRank will climb even more. The referring page is the website/blog that is linking back to your blog. Search engines will find your link on their referring page and follow it back to your blog. Simple, eh?

Basic knowledge of blogging-Only for BLOGGER

Link Exchange Tips

First, you should know there are two basic types of link exchange - normal and triangular. For example, if site A links to site B and site B back to site A, it is normal link exchange. This technique is very easy to handle (you do not need to run any additional website) and still very popular. In last years, many webmasters started to use triangular link exchange. It means that site A links to site B and site B ldoes not link back to site A but to site C. The reason why some site owners prefer this way is the fact google can recognize exchanged links and gives them lower value.

When you decide which type of link exchange are you going to use you should create a page where you will place partners links. This page should be one or max. 2 clicks from your home page. When you create it, you should start to google for websites related to yours.

When you find some site where you want to have your link, follow these steps:
1. Link to other site from your link page first. Sometimes you will find HTML code with the anchor text and description on partners website.
2. Send an email to website owner with the location of his link. Explain why do you like his website and that both of you will profit from the link exchange.
3. If the site owner put your link online store the URL in excel sheet. Later you will need to check if your link exists on the partner site.
4. In case you will get no response in one or two weeks try to send friendly reminder. It may happen the other party is very busy but still want to accept your offer.
5. If the site owner does not respond simply remove the link.
6. Repeat steps 1 - 5.

Contacting other webmasters is only one of possible ways how to run link exchange. You can also let others to contact you. How to do that?
1. Put on your link page HTML code which you want others to use on their websites.
2. Advertise this page on webmaster forums (if allowed by forum rules).
3. People will come to your website, link first to you and then ask you for linking back.

looking-for-affordable-seo-services

Looking for affordable SEO services!

However, in the current trend of search engine optimization, lots of optimization sites have packages that are actually costlier than the whole budget of getting the website going! Most of these sites look to get an instant recognition for their clients by putting up a lot of paid ads and banners on all kinds of websites. That might be alright for a few weeks, but then, once the campaign is done, the site rating comes back to square one once more!
When you are looking for affordable SEO services, you should consider service providers who have a track record of providing sustainable results. In order to do that, it is necessary to look out for a search engine optimization company that is in sync with all the happenings in the field. The internet is a field where nothing remains constant. A brand new technology of a few months ago would already be obsolete today. And most of the technologies come down in price once they get going.
So, when you go down to the drawing board and see how many different channels your SEO consultant is using, you will get a fair idea of the budget that you can plan for.
When you are looking for affordable SEO services, there are a few factors that will help you identify a company that will fit into your budget




* Testimonials – The best way to rate an organization is always on the basis of the work they have already done. Most of the SEO companies have a set of testimonials on their home page, and by taking a look at them, you will be able to identify the kind of work the SEO service firm does. Especially look out for the costlier channels of optimization.


* A combination of channels – Any good affordable SEO company would use a multiple number of channels to ensure that your site is optimized. Using a set of channels is always more economical than just one, as you don’t need to waste time and energy on one channel – if you see that it is not yielding results. When you begin with a combination, you can then increase the money you are spending on the channels which are suited to your requirements.

* Realistic Estimate – A good SEO company would give you a realistic estimate of the budget you might be expected to put aside for the campaign. If you feel that the amount is too low, be certain before you agree to the strategy. A lot of times, the budget balloons as the campaign goes along, if not planned in advance.

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